Beauty Without Cruelty have been around for over 30 years and were one of the very first companies to champion not testing cosmetics on animals.
They have a small but comprehensive range of cosmetics that are 100% suitable for vegans & vegetarians, only use natural and pure ingredients and are fragrance free.
After the relative success I had with the BWC Volume Mascara I decided to try out the Natural Infusion Moisturising Lipstick as well.
The lipstick is infused with a blend of botanical and mineral ingredients and has over 40% jojoba seed oil content so I knew it was going to be moisturising on the lips.
Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, CandelillaWax, Oleic/Linoleic/Linolenic Polyglcerides, Caprylic/Capric Triglyceride, Copernicia Cerifera (CarnaubaWax), Stearalkonium Hectorite, Tocopheryl Acetate (Vitamin E). May contain: Mica, Black Iron Oxide, D&C Red 6 Lake BA, D&C Red 7 CA, Red Iron Oxide, D&C Red No 33 AL Lake, D&C Red 27 AL Lake, Black Iron Oxide, Ttanium Dioxide, D&C Yellow 5 AL Lake, D&C Red 7 CA, Silica.
The lipstick is packaged in a plastic but good quality tube, and has the very pretty BWC swans head heart log printed onto it. I really like this design and it makes the lipstick look and feel a bit more special.
I choose the shade Raspberry 90.
The lipstick is a lovely soft smooth texture and glides over the lips easily and is incredibly moisturising, my lips felt so comfortable with it on.
It has very good pigmentation ~ I would put this in the 'proper lipstick' category, it's not a 'hint of' or 'sheer' but a good solid colour ~ you definitely know you are wearing a coloured lip when you have this on!
The Raspberry shade is a true 'raspberry pink' and for me it felt like quite a bright colour on, but I am used to a very neutral lip, wearing mostly pale pinks, soft neutral browns, and I have pale skin, so I don't think it would be all that bright on most people!
After I'd got over the initial shock of wearing a brighter pink, and after a bit of experimentation with different pink blushers, I really started to like my new bolder lips!
I found the raspberry shade looked best teamed up with Benefits Dandelion Powder and Laura Gellers baked blush in Ethereal Rose, I know these aren't natural choices girls but I'm getting there gradually!
It also has excellent wear time, it really stays on the lip, the initial application gives the lips a nice flattering sheen but as this slowly wears off, the pigmentation of the colour seems to stay on the lips, so you still have a pink lip even after the 'glossy' element has gone.
I'm wanting to describe it as staining the lips, but that isn't quite right as it isn't that harsh, it's just a simple case of the colour staying put.
I had to re apply it two or three times throughout the day, simply because I felt the 'worn' pink colour was enough of a colour to keep my lips looking good between applications.
This would be a great lipstick if you were going to a wedding or other event where you needed to look polished but needed to keep make up 'touch ups' to a minimum!
Even though this is a pigmented lipstick it certainly doesn't leave your lips feeling parched, like many highly pigmented lipsticks can. My lips felt lovely and soft even after a full day wearing this.
I am really very pleased with this lipstick and would definitely buy another one or two from this range.
The ingredients are lovely and natural, it performs well and best of all it is very reasonably priced at £9.99 which I think is a bit of a steal for a natural lipstick.
The colour choice from BWC directly is very varied with 30 shades to choose from, so there will surely be a colour here to suit everyone.
Have a browse here ~
What do you think to BWC's Lipstick?
You are welcome to leave your comments, recommendations & blog links below
Till next time my lovelies!